BBCcom_Content_Index_for_September_2_2025.txt
Advertising_Guidelines.txt
1.1 Advertising and flames guettasponsorship are important to any commercial service. If executed well, they provide funding and can enhance a consumer's experience by adding to the editorial proposition. However, if executed badly, they can be a reputational risk and cause future commercial relationships to be put in jeopardy. 1.2 These guidelines have been written to protect the BBC's global reputation and ensure our editorial integrity and independence are not compromised. They set out the types of advertising and sponsorship relationships that are acceptable around the BBC brand. The guidelines apply to all BBC commercial services and should be read in conjunction with any applicable regulatory codes. They apply to all forms of advertising and sponsorship, including those created using artificial intelligence, and in all media including digital and social media, television and audio, and publications. Compliance with these guidelines fulfils the Commercial Criteria test regarding the reputation of the BBC, as set out in the Framework Agreement. 1.3 The guidelines should be applied in the spirit as well as the letter. That means that common sense should be applied. A strict legal interpretation should not be used to justify accepting an advertiser or sponsor which the guidelines intended to stop. Similarly, an unreasonable interpretation should not be used to prohibit something which is clearly in line with the intention of the guidelines. Stop: 1.4 Mandatory Referral: Any proposal to step outside these guidelines, or to create additional requirements, must be editorially justified. It must be discussed and agreed in advance with a senior editorial figure. BBC Director Editorial Policy and Standards must also be consulted. if ("interactive" === "interactive") { const container = document.getElementById("componentBreakoutContainerbreakoutbox070425111635"); window.addEventListener('scroll', () =>{ const buffer = 240; const rect = container.getBoundingClientRect(); const windowHeight = window.innerHeight; // Defines if an element is not above or below the viewport and is within a buffer range above and below the middle of the viewport const isVisible = (rect.top >= 0) && (rect.bottom = windowHeight / 2 - buffer) && (rect.top + rect.height / 2 { container.classList.add('interactive-highlight-red'); if ("red" === "custom") document.getElementById("componentBreakoutContainerbreakoutbox070425111635").style.boxShadow = "inset 0 0 0 3px " }); } (See also 2.16 on additional referral categories.) Stop: 1.5 Mandatory Referral: Any proposal to temporarily remove advertising from all, or part, of a non-news service must be approved in advance by a senior editorial figure, who should consult the relevant divisional Head of Editorial Standards. if ("interactive" === "interactive") { const container = document.getElementById("componentBreakoutContainerbreakoutbox070425111721"); window.addEventListener('scroll', () =>{ const buffer = 240; const rect = container.getBoundingClientRect(); const windowHeight = window.innerHeight; // Defines if an element is not above or below the viewport and is within a buffer range above and below the middle of the viewport const isVisible = (rect.top >= 0) && (rect.bottom = windowHeight / 2 - buffer) && (rect.top + rect.height / 2 { container.classList.add('interactive-highlight-red'); if ("red" === "custom") document.getElementById("componentBreakoutContainerbreakoutbox070425111721").style.boxShadow = "inset 0 0 0 3px " }); } 1.6 For news services, the relevant senior editorial figure must approve operational guidance for circumstances in which advertising may be temporarily removed from all, or part, of the service.
